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At the end of 2012 I was commissioned to shoot a Falken Tire advertisement involving forty-five Honda Tuner cars organized in a massive group photo. The final ad would be printed on the backside of Honda-Tuning magazine and shown for the entire year of 2013. The original concept involved shooting from a helicopter to achieve an aerial perspective of the ground with the group of cars laid out in the shape of an "F" for the Falken Tire logo. Due to time constraints, it was decided to forego that idea and find an alternative.